You are here


Neuschwander quote

  • Innovation – a skill, a business, a strategic advantage

Groupe SEB strives to make life better and easier for its customers. That is why we have made innovation a key element of our strategy, aiming to provide all consumers worldwide with new concepts, groundbreaking products or new uses. The objective being to always improve quality of life and provide both perceived and genuine customer benefits, such as, for example, a better diet or a quieter environment.

Thanks to this approach, Groupe SEB brings strong impetus on to the market.

The world leader in Small Domestic Equipment, Groupe SEB must create value by maximising the quality of its product offering and contribute to the development of its industry by anticipating, imagining, and inventing tomorrow’s everyday life.

Innovation is a key factor in differentiating products and tackling market standardisation. It is also a vital growth driver, as well in mature markets today as in emerging markets tomorrow that will enable the Group to sustain its development by maintaining a competitive edge vis-à-vis the competition.

But innovation is not restricted to products. It also applies to every level of the company, from manufacturing process to market launch means and methods, via management tools. The clear objective is to implement the best practices to optimize performance.

Clik on the visual to watch the video "Invent tomorrow's everyday life"