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…and clearly perceived

Design is closely tied to the development of everyday products. At Groupe SEB, the design process is rooted in the on-going analysis of societal trends. Our creativity is inspired by technological developments, new habits and the changing tastes of our consumers. 

We monitor our markets closely and focus on two areas :

    Classic timeless designs with hues that are pure, metallic and subdued. 

    Fashionable colours that are consistent with contemporary interior design trends, including vivid, appetizing hues, vintage pastel shades and sharp tones.

Stéphane Thirouin
Vice-President Corporate Design

In addition to our dedicated in-house team of 44 designers, Groupe SEB partners with professional designers and design schools to develop new concepts and broaden the scope of our innovation process. For example, in France we created a Mastère Marketing Design et Création degree with Ecole Centrale de Nantes and a Master in Innovation Design Entrepreneurship and Art with EMYLON Business School and Ecole Centrale de Lyon. From time to time, we also collaborate with 25 design agencies throughout the world.



Teams at Groupe SEB and Heineken joined forces with the internationally acclaimed designer Marc Newson to create a sleek, state-of-the-art domestic draft beer machine called THE SUB®.


Even before its market launch, Cookeo made the news by being chosen for the prestigious Red Dot Award*. The prize honours the boldest and most functional designs.


  • Close-up of a few of our innovative designs 



The Tefal Toi et Moi raclette grill is a small, simple object with sober colouring (designed by Normal Studio). Its compact size makes it ideal for urban households without children.





Supor Vertical Squeeze Juicer received a certificate of Red Dot Design Award * at the beginning of March 2015. After the first one won by the Supor Kettle in 2013, this one was the second!

    The Supor Juicer continues the Supor concept of products including a lot of smart elements in their design: 

    • its popular mold texture, together with high-quality and wear-resisting UV coating, make it fully catch the aesthetic fashion;
    • multiple inlets design makes the pressing process more convenient;
    • innovational bevel outlet together with double screw, result to a smooth juice.
    The Moulinex Cuisine Companion multifunction food processor (by Easy Design) features soft flowing curves that belie its technical complexity. Its high-quality materials and metal finishes support the trend towards more sustainable products. Practical and intuitive, its digital screen is the result of strong and effective collaboration between the engineers and the designer.
    It was set up in Germany in 1955 by Europe's most prestigious famous design association : Design Zentrum Nordrhein Westfalen.