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1 000th LifeStore opens in China
Consumers flocked to buy cookware and small domestic electrical appliances at Supor’s thousandth LifeStore which opened in Lin Yi Ju Nan (Shandong Province) on December13.
A dedicated Supor team has been developing the LifeStore business in China since 2006. For the past three years, stores have been opening at a rhythm of one every one and a half days! Sales increased by 58% in 2011, accounting for 7.5% of Supor’s turnover in China.
These independent retail outlets located in medium-sized towns also act as distributors to small suburban outlets: this is an excellent way to spread the brand’s renown and offer better after-sales service to consumers in the areas in question.