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Brands
24 symbolic brands, a unique portfolio !
The strength of our brand portfolio is an indisputable asset in meeting the wide scope of consumers’ expectations and taking new modes of consumption into account.
In markets in which products are becoming more commonplace, brands keep a strong capacity to reassure customers. This brand capital is a major asset on which the Group can capitalize in order to grow and develop.
Our multi-brand strategy is the major pillar of our market policy. Our portfolio is made up of 23 highly renowned, complementary brands:
| 6 have a global scope : |
| 18 have national or multi-regional reach : locally, they are all key brands and many are leaders in their market or in their product segment. |
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Corporate film -
Groupe SEB's 25 000 employees wish you a very happy 2012 -
Groupe SEB on your Smartphone
Key figures 2010 (€m)
Sales
3,652
+ 15%
Operating margin
438
+23%
Net income
220
+50%
Capital expenditures
140
+28%
Net financial debt at 31/12
131
-€112m
Employees - 31/12
23,058
