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" Its brand portfolio gives a decisive competitive advantage to Groupe SEB.

Our multi-brand strategy enables us to provide an optimum response to multiple consumer expectations across the globe, while generating profitable growth for each of our product categories.

The awareness and image of our brands play a powerful role in consumers' decisions to adopt our innovations and keep on purchasing our products. In order to assert our global leadership, our brands are supported by brand platforms which guarantee their consistency in space and time. However, they must also evolve in line with major societal trends, and not least of which, sustainable development. "

Gilles Pelissier

Brands and Communication Vice President