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Challenges & Missions

Developing innovative projects and conquering new markets are two of the mainstays of Groupe SEB's strategy. Innovation is a powerful boost for the small domestic equipment sector and it provides the Group with the necessary lead over its competitors to achieve, maintain or even reinforce its solid market positions.

Our industry and our products are central to the daily lives of consumers around the globe. Our mission is to continue inventing tomorrow’s world and pave the way for progress through cutting-edge concepts and new functional features that improve the quality of day-to-day life. With an innovation approach that really does allow us to differentiate ourselves, we can stand out from the rest of the market and create value.

To do this, we must anticipate desires to make innovation relevant by being alert to fast-changing consumer habits, and to growing demands for products attentive to human health, the environment and specific local needs.

The Group’s aim is not to impose standardised products across all markets, but to offer an adapted response to the needs and desires of consumers, wherever they may be.

In addition, in particular in developed markets where choice has become widespread, consumers are increasingly well-informed, expert and therefore demanding, not only when it comes to the products but also the "guaranteed result". The Group therefore strives to go beyond technology and the intrinsic function of the product to offer complete solutions. The main idea behind this is to exceed the notion of pure performance and take into account the user-friendliness and precision of interfaces, work on connectivity and enrich the direct environment affecting the required result by working on recipes or ingredients, for example.


  An innovation community

The innovation strategy implicates teams involved in research, development, industry, purchasing, logistics, strategic marketing, design and quality control. The launch of new products is the result of an in-depth analysis of consumer expectations (those expressed as well as underlying expectations), the invention of ground-breaking concepts, the evaluation of new technologies and the proposition of unique designs or those that stand out from the rest, as well as of course the development and i

ndustrialisation of new technical platforms. 

It is clear therefore, that we need to have a collective, collaborative approach, both internally and with our external partners.

This is what has led the Group to base the relations of its innovation community and of the 1,300 employees within this community on collaborative systems, which enable us to enrich our collective vision of strategic topics and to encourage the sharing of knowledge and good practices.

The result is What If, Groupe SEB's 1st corporate social network, which was set up at the end of 2012 to unite the Innovation community.


 Initial review with Charlotte Wieder, Innovation Community Manager.

What is the objective of What If?

Several heads are better than one. Bearing this in mind, we reckoned that the best circulation of information made possible by What If would be a safe bet for accelerating innovation. This social network complements the physical meetings that are the life force behind the Innovation community.


What is the advantage of What If?

This collaborative system introduces new ways of communicating. It enables us to pinpoint certain skills, find solutions more quickly, share or react to unique content, identify good practices or coordinate between ourselves. All the information is collected, shared and stored.

How is the site used?

Launched originally with the objective of covering all sectors, more and more contributions and success stories are coming in. In 2014, What If will also be used to achieve everyday efficiency. In fact, some project teams are using it already and several team managers are going to test it to improve their performance on a daily basis.