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In a competitive market, it is fundamental to protect the lead we have built up over the years. The creative strength of the Group is one of its vital foundations, as innovation is one of the principal sources of increased profitability. By generating differenciation and improved product mix, innovation justifies higher selling prices and leads to better margins. This accrued profitability allows in turn to further invest in R&D, marketing and advertising, having a boosting effect on sales, thus creating a virtuous circle.
Beyond innovation, Group’s competitiveness also relies on specific expertise in technology, industry, logistics and IT, as well as on the enthusiasm of its teams.