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Cuisine Companion win's the financial community's approval

Publication date : 05/12/2013 08:54

On Monday 25 November, at the Alain Ducasse cooking school (ECAD) in Paris, Groupe SEB presented its new Moulinex all-in-one cooking food processor to the financial community (analysts, investors and journalists).

Organised by Groupe SEB's Financial Communications, Marketing France and Marketing Digital Departments, the event gathered 35 people for a full product presentation.

Isabelle Posth (Vice-President, Financial Communications), Christophe Leblan (Marketing Director Groupe SEB France) and Romain Duron (Marketing Services Manager) addressed the group to:

  • look back over Moulinex's long-standing expertise in food preparation and explain the market's development;
  • describe Cuisine Companion's technical features;
  • set out the digital launch strategy for this new all-in-one cooking food processor.

The participants then moved on to the practical phase. Coached by Groupe SEB's Home Economist Bruno Blancho and the ECAD chefs, they made a number of recipes with the food processor and tasted the results.

The initial feedback was very positive on both product quality and sales growth potential.