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FAQ

Various

The initials SEB stand for Société d’Emboutissage de Bourgogne (Burgundy Stamping Company).  This type of stamping is a special kind of industrial process developed by the company to produce the “Super cocotte” pressure cooker at the beginning of the 1950s.

The only member of the founding family to be involved in the management of the Group today is the Chairman and CEO, Thierry de La Tour d’Artaise.

At present, we have 6 global brands or brands that are intended to be global: All-Clad, Krups, Lagostina, Moulinex, Rowenta and Tefal. These brands are the spearhead of our international approach. At the same time, we have brands with a national/regional dimension, which are leaders in their markets and have a very strong image. These brands ensure our leading position in many countries. The addition of these local leaderships makes up the foundation of our global leadership.

Moreover, in the highly segmented market for small domestic equipment, this portfolio of unique brands constitutes a major competitive advantage because it allows us to cover all the market segments, from entry-level to high-end products. We have a clear policy of capitalizing on this crucial strategic advantage. We will no doubt need to carry out some adjustments here and there in order to optimise our approach still further, but we do not envisage any significant structural changes.

The Group works with an extremely large and diverse network of distributors, giving it a decisive competitive edge. It develops constructive long-term relationships with customers on the basis of the most extensive product offer on the market and with strong brands, which are vectors of growth and profitability for each of the parties.
The network mainly comprises mass food retailers, specialist retailers as well as local stores or groups of independents, of which there are still a high percentage in emerging markets. The percentage of sales made online is growing significantly due to the number of purely online operators as well as via websites created by physical retailers, mainly specialist brands. Furthermore, the Group has developed a network of its own retail brand outlets (Home & Cook, Tefal shops, Supor Lifestores, etc.), the aim of which being, on the one hand, to reach out to consumers in certain emerging countries where retail coverage is inadequate, and on the other, to promote the flow of discontinued products in mature countries.

Groupe SEB has more than 1,000 proprietary stores around the world: Home & Cook, Tefal shops, Casa Lagostina and Supor Life Stores. These points of sale are designed to ensure the presence of the Group in geographical areas where modern distribution is not well established or not established at all. In this respect, they are an excellent addition to the Group’s usual sales channels. 

The percentage of sales made online continues to increase, both via pure players like Amazon, Tmall and Nova Pontocom, or via retailer websites. 

This structural trend stems from the simplicity of the act of purchasing, the Internet user’s brand/price approach, the increased security of online methods of payment and ever-improving online services for price and product comparison, delivery, after-sales service, etc.

At the same time, as well as websites specialising in accessories, the Group is also testing multi-brand websites with the same name as our proprietary stores in USA, Turkey and South Korea in particular.

 

Groupe SEB announced December 23rd, 2015, that it has signed an agreement with Supor Group, the holding company of the Su family, to buy 50 million shares or 7.9% of the capital of Supor at the price of CNY 29 per share. This  transaction follows the purchase of 10 million shares that was completed during the first half of 2015. This agreement has been finalized mid-2016, after approval of the Chinese authorities.

After the operation, Groupe SEB is holding 81.17% of its Chinese subsidiary and the founding family 0.80%, the remaining stake, ie 18.03 %, representing the free float. Groupe SEB does not plan on taking full control of Supor, that will remain listed on the Shenzhen stock market.

This new increase in its ownership of Supor does not change the effective control of Groupe SEB over its subsidiary but confirms the Group’s confidence in Supor’s ability to further deploy best practices and constantly improve its competitiveness in order to continue to win in China and the export markets.

CAC Mid 60, SBF 120, CAC Mid & Small, as well as CAC All-Tradable and CAC All-Share.

SEB shares were first listed on the Paris Stock Exchange in May 1975. We celebrated the 40th anniversary of the SEB share listing on 27th May, 2015, in Paris.

Float represents 43.9% of the capital of SEB S.A at 31/12/2016.

Groupe SEB has always financed its own growth and the acquisitions it has made until now through debt, always making sure that it maintains its financial equilibrium. However, in the global market for small domestic equipment which will continue to consolidate, a listing on the stock exchange provides us with a wider scope of financing sources in case of acquisition, for example by using the market to make it easier to exchange shares etc. 

Our policy aims at fair remuneration of shareholders and consists in increasing reasonably dividend when results allow it and stabilising dividend when circumstances demand it. In certain specific cases, such as in 2010, which was a year defined by exceptional results, the increase can be extended to reward an "outstanding” performance. In the past we have also granted free shares on a very ad hoc basis.

Shareholders

Groupe SEB has been a pioneer in France by putting in place a special relationship with its registered shareholders - loyalty premium on dividends for shares held for more than two years, double voting rights after five years, preferential prices on a range of Group products etc. So far, we haven't found it necessary to create a shareholders' club, because the "circle" of registered shareholders works just like a club anyway.

Every now and then, we organise plant visits for our shareholders and this is an effective way of allowing them to gain a better understanding of the Group’s industrial challenges. These visits are generally well attended and much appreciated.

We also participate on average four times a year in information meetings held in various French towns, alongside other large companies. During these meetings, we present the strategy, results prospects and objectives of the Group. There is also plenty of time allocated for a debate with the audience, which often leads to discussions that are lively and very enriching, both for the general public and for the companies that are present.

The SEB share service looks after all stock exchange deals on behalf of shareholders, both buying and selling. Orders can be sent by e-mail or fax; they can also be submitted directly by shareholders via the Internet using their registered account (http://planetshares.bnpparibas.com)

Printed forms are available from the SEB share service or can be downloaded from:  

 

This is not a “pay-out ratio” policy - the Group has not decided to allocate a set percentage of its profits to shareholders.

The Group has a policy of regular payments to shareholders as part of a long-term perspective:

  • A reasonable increase in dividends when results allow
  • Stabilisation of the dividend where circumstances make it necessary
     

SEB shares held on 31 December are evaluated either at the last quoted price of the year, or at the average of the last 30 closing prices of the year. Thus, for the 2015 financial year, the average of the last 30 closing prices on the Stock Exchange, which is more advantageous from a tax point of view, could be used:

  • Last price quoted in 2015: €94.60;
  • Average of the last 30 closing prices of 2015: €93.653.