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Groupe SEB in the top 20 of most trusted companies

Publication date : 29/09/2017 12:10, a corporate and CSR media platform, just published a barometer measuring French consumers' opinions of a range of international brands, and more specifically, the brands they trust most. Groupe SEB ranked 14th among the top 20 companies.

This survey was administered to 750,000 people, who were asked about 133 companies in 12 different sectors according to the following variables "trust, engagement, drivers of opinion change, communication preferences." Groupe SEB came in 14th out of 133 companies.
1. Le Slip Français
2. Biocoop
3. Weleda
4. Enercoop
5. Aigle
6. Naturalia
7. Tesla
8. Dyson
9. Michelin
10. Tied: BlaBlaCar et SNCF
11. Voyageurs du Monde
12. L’Occitane – Melvita
13. Airbnb
14. Groupe SEB
15. MAIF
16. Accor Hotels
17. Siemens
18. Pierre & Vacances / Center Parcs
19. Paul
20. Schneider Electric

According to, the media frequently associates most of these companies with social issues such as organic agriculture, ethics, the collaborative economy, the fight against planned obsolescence, the environment, local or regional production, and the circular economy. 

Read the article on (in French)