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The mission of the Industrial Property Department is to protect innovation and defend it in the case of infringement. Supporting the R&D department, it intervenes more and more upstream, both in order to protect our ideas better and to explore little known fields.
In exploratory mode, the department marks out all research work by making an inventory of every single existing and filed invention (basic technologies, uses etc.). At the same time, Industrial Property plays a defensive role by building ramparts around our inventions and a more offensive role by blocking copies and counterfeits, whether they are of brands, patents or models.
To this end, the department actively monitors what is going on in the most sensitive areas (mainly China and the Middle East) in order to protect our rights. It uses a variety of methods including seizing counterfeit products, legal action and destruction.
In 2014, for example, the Group had products using micro-perforation soleplate and products similar to the Actifry minimaloil fryer seized and destroyed.
Groupe SEB also applies a policy of protecting the digital assets used on its websites. Therefore, a number of domain names using the Group’s brands were delisted in 2014.
In 2014, the Group filed 117 patents (unchanged on previous years) and 231 preliminary patent registrations (216 in 2013) making it the 16th largest filer in France (INPI).
Each year, Groupe SEB renewed its investments in terms of industrial property rights, with a specific allocation for each type of action carried out (registration of patents, measures to combat infringement, litigation management, etc.).
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