Investment

Going one step further than “classic” partnerships, Groupe SEB has decided to set up a new vehicle for investment - SEB Alliance – which will invest in companies with high technological content and potential for growth. This structure will be granted €30 million in capital and will invest in 5 areas: the ageing population, preserving health, beauty and wellbeing, ecology and sustainable development, new forms of energy & robotics and smart systems /connectivity.

SEB Alliance made its first investment in the field of robotics. As part of the development of “digital cuisine” (interlinked appliances that are controlled remotely), SEB Alliance invested in the company Key-Ingredient, an American start-up which enables users to find a recipe on the internet and adapt its format in order to build up a digital recipe book they can consult on their touch-screen tablet. Today, 40,000 people are signed up to the Key-Ingredient service with a database of 700,000 recipes on the American market. This project represents a significant step forward for the Group in terms of developing digital cuisine. It also provides new skills in both digital technology and community management.

	KeyIngredient.com : the first ever web solution for collecting, creating, saving and sharing recipes in a single, common digital format. Further information : www.keyingredient.com
	Mobile apps providing access to all personal and public collections.
	Demy : the first tablet that enables users to consult recipes in their kitchen, launched at the end of 2008.
	E-book store : E-book store: the first ever e-store selling digital cookery books, to add to the user’s own collection.