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Investment strategy

SEB Alliance: Extend Groupe SEB global innovation leadership

  • Groupe SEB created SEB Alliance, its Corporate Venture investment company, in order to reinforce its technology watch and leverage its innovation strategy. SEB Alliance is designed to identify and invest in early stage companies developing disruptive technologies and/or new business models:

> Our investments can range from seed funding (€300 k) to expansion capital (€3.0 M),
> As a shareholder, we generally take minority stakes alongside other investors.

  • The sectors we invest in are consistent with Groupe SEB long term innovation strategy so that companies can access Groupe SEB know-how and capabilities. We target consumer-oriented technologies with applications opportunities in 3 main areas :

 > Preservation of capital Health & Beauty 
 > Ageing population 
Connected World

 > Smart Home & connected   devices
 > Robotics
 > Digital Applications & Services
Sustainable development

 > Smart Energies & New Materials
 > Reduction of the environmental footprint
  • We are looking to fund ambitious and future market leading companies with an international scope and led by strong management teams.

A structured investment process


Selection of opportunities in accordance with our investment strategy

Evaluation & Investigation

Carried out by SEB Alliance with internal and external experts

Deal negotiation & Due diligence

Technical, legal and financial assessment


Investment decision

Validation by the Investment Committee