You are here
For Groupe SEB, innovation is part of a virtuous circle - creating value for retail clients and a source of growth and satisfaction for consumers, it generates profitable growth which is then reinvested in innovation to keep the circle going.
Innovation takes on many different forms within Groupe SEB and it gains momentum from the trilogy of strategic marketing, technology and design. Our Marketing, Research and Development teams observe and listen to prospective users at every stage of the product development process. They work with these future users to test and constantly enrich their innovative proposals.
In order to observe the actual use of products in everyday life and to understand specific cultural differences, the Group relies on an ethnographic type of approach by immersing itself in consumers' lives.
Design is one of the three innovation pillars, with strategic marketing and R&D. Well balanced, it permits to product to become a success. Its role is to contribute in genesis of innovative solutions.
It must emphasis the product’s features, and assures a perfect comprehension of their use and positioning. Then, design has to give them this extra spark of spirit which will make them indispensable in our daily life.
Relevant and targeted innovation is all about launching the right product in the right place at the right time. It therefore needs to be based on an approach for exploring market trends and consumer expectations. As well as a purely internal approach, there is also the development of partnerships with major companies, research institutes, schools and universities.
The diversity of our business units requires an extremely wide range of skills in innovation, including more qualified and specialised profiles. At the same time, this diversity allows a high level of cross fertilisation between our different business units.
SEB LAB: WHEN CREATIVITY TAKES SHAPE
A structured process, 4 key phases :
- exploration (generating ideas and checking they are pertinent);
- demonstration (demonstrating feasibility of selected ideas);
- realization (investing to create a new growth area or to boost an existing market)
- and finally promotion…
Watch the video
"Invent tomorrow's everyday life"