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Product leadership

The product offering is the driver in the small domestic equipment industry. A world reference in this sector, the Group needs to offer the widest range in terms of product families, with an approach that is both global and local. To achieve this, it draws on one hand on the strength of its innovations, which generate value and give it a lead over the competition. On the other hand, the Group is committed to actively nurturing its mid-range product offering, promoting their functions, desi and price. These products represent the Group's spearheads and provide it with the necessary flexibility to stay on course. In 2016, the growth in the Group's sales was driven by all of the produtct families.


Focus on ...


  TITANIUM PRO - the high-resistance non-stick innovation 

Tefal has always been a benchmark in non-stick cookware and has now invented Titanium Pro, a coating reinforced by a hard titanium base. This exclusive and patented technology is guaranteed to last twice as long as standard coatings (Tefal Intensium, for example).
Metal ustensils, abrasive sponges, cooking at high temperatures, intensive use...

Hard Titanium withstands the most extreme situations.

Supported by a wide-scale advertising campaign mainly on the Internet, high-impact packaging and additional in-store publicity, Titanium Pro is THE success of the year in all the countries in which it has been launched.



  A wide range of vacuum cleaners 

The Group prides itself on offering consumers a wide range of vacuum cleaners, made up of 6 major product families, adapted to each consumer profile: 

  • Canister vacuum cleaners with bag;
  • Bagless canister vacuum cleaners;
  • Stick vacuum cleaners;
  • Cordless;
  • "Table" vacuum cleaners.

In 2017, its offer still widens with Air Force 360, the handstick vacuum cleaner that combines outstandingly easy handling with top performance for everyday use.


  Connected products ! 

Above all, offering connected appliances is about providing services, content and new consumer experiences, with the long-term goal of achieving an entire culinary ecosystem of interconnected products.

The Group proposes a wide range of connected products, of among which:

  • i-Companion, a connected version of the famous cooking food processor Cuisine Companion;
  • Cookeo Connect with its "Mon Cookeo" ("My Cookeo") app ;
  • Réveil Café, the new morning coffee ritual : thanks to an extremely simple and intuitive mobile application, it worksas an alarm cook and starts making coffee at the same time.
  • Actifry Smart XL marks a new chapter in the Actifry saga with its dedicated application which helps the user to prepare evezyday meals (SPECIAL PRIZE in the "Connected Home", category for cooking and household appliances at the second Connected Products Awards by NPA Conseil.