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Rowenta Curl Activ "Product of the Year UAE 2012"

Publication date : 18/04/2012 15:54

At the "Product of the Year 2012 UAE Edition", now extending to over 35 countries and wich took place in Dubai for the first time this year, the Rowenta Curl Activ curling iron bagged a major win in Hair Appliances Category. A survey conducted by TNS with over 800 households voted Rowenta Curl Activ as a winner for its innovation and attractiveness.

“Rowenta Curl Activ is a product that enables consumer to achieve perfect curls, in line with the hair styling trends that exist in the middle East. This award will enable us to position the product as a prefered one voted by the consumers," commented Christian Feminier, Managing Director, Groupe SEB Export Middle East, Africa and Central Asia, along with Shonila Misra, Marketing Director.

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