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Rowenta wins "2012 Korea First Brand Award" in South Korea !
The Rowenta brand has won a “2012 Korea First Award” in the hair care category, at a ceremony held on February 9, in Seoul. This event was organized by the Consumer’s Forum and sponsored by the Korea Economic Daily newspaper.
For this tenth edition of the award, the jury, composed of industrial experts, shortlisted 613 brands in 218 categories, which were then rated by 1,2 million of consumers, according to six criteria.
Rowenta, also winner of the award « 2011 Best Brand of the Consumer » in october 2011, thus strengthens its credibility in the mind of Korean consumers. The award logos are highly visible in sales outlets and further boost brand awareness for Rowenta on the South Korean market and should help the brand popularize its Home Care ranges.