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Tefal adopts a new approach to digital communication
Tefal is stepping up its digital approach in order to “go active” on the social networks. The brand now intends to interact with internet users in order to hook up with consumers and encourage community participation.
It is a three-pronged approach based on:
- The brand website providing information on products and services for consumers;
- A Tefal Facebook page for French fans created on March 28 together with a hub page bringing together its various country pages. Following the lead of Moulinex, Seb and All-Clad, Tefal adopted the hub concept in order to benefit from a global number of fans. The objective for 2012 is to be able to boast 100,000 fans in France and 500,000 worldwide. Editorial content will be based on 5 topics: innovation, the community, enjoyment, ideas and useful tips so that Tefal represents a source of inspiration for consumers every day.
- The Tefal Channel on YouTube. This interactive channel proposes its unique and original brand experience, spreading entertaining, out-of-the-ordinary content with international appeal, and a wealth of product information.
The combined impact of Facebook and YouTube together with Tefal content will give brand communication a new dimension.