Governing Bodies

Group operations are organised around 3 structures with common procedures and working methods, reporting to the Group Executive Committee. 

Strategic Business Areas

The Strategic Business Areas (SBA) define worldwide strategy for their respective product families. They are in charge of new product development, from the design stage to industrial strategy (capital investment, location of production, etc.), and worldwide marketing (including ranges, pricing, advertising resources and distribution channels).

Continental structures

The Continental General Management structures were put in place to boost the Group’s worldwide presence locally. They are responsible for coordinating and developing the Group’s marketing positions in their respective territories. The Group has 5 management structures: France and Belgium, Western Europe, North America, South America, Eastern hemisphere. These ensure that SBA sales and marketing strategies are implemented, and that distribution networks guarantee front-rank market positions for the Group in their respective territories. 

Corporate functions

The SBAs and Continental Structures are supported by Group-wide corporate functions. Reporting to the Executive Vice-Presidents, these functions include Human Resources, Finance, Strategy, Brands, Manufacturing, Technology, Sustainable Development, Information Systems, Supply Chain, Quality, Purchasing and Legal Affairs. Functioning as centres of expertise, these structures ensure the execution of Group-wide projects and the effective overall organisation of the Group.