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History of innovation

The centrepiece of our strategy and key driver of our growth, innovation is written in our genes and remains deeply ingrained in our culture.

The Group’s history is marked by continuous or breakthrough innovations and by original concepts, new functions and clever solutions. These have led to tangible progress in the day-to-day life of consumers and have created value, mainly by opening up new possibilities such as the recent Actifry deep fryer with a spoonful of oil and the Silence Force silent vacuum cleaner.

It is of no surprise that passion for innovation is one of the 5 values of Groupe SEB.

 Keep lively and growing our early pioneering spirit

Since its very beginning, Groupe SEB has sought to offer consumers innovative products that make life easier and contribute to well-being on a day-to-day basis. The symbolic Super Cocotte pressure cooker paved the way for the first electric products in the 1950s and 60s and, over the years, the group gained innovations and expertise from the companies it took over – Moulinex’s vegetable mill, Calor and Rowenta irons, Charlotte and Marie multi-function appliances, Tefal’s non-stick frying pan, Krups espresso machine etc. The consequence being a simplified life, household tasks made fewer and easier, time saved, a “guaranteed result”, conviviality and little treats each and every day.

 

Discover some of our key innovations from 1953 to the present day...

  • 1953

    - Launch of the Seb Super Cocotte pressure cooker

  • 1954

    - Invention of the 1st Tefal non-stick frying pan

    - 1st Calor Vapomatic steam iron

  • 1967

    - Launch of the first odour-free Seb electric deep fryer

  • 1972

    - 1st Tefal toasted sandwich maker with non-stick removable plates

  • 1974

    - 1st Rowenta vacuum cleaner

  • 1978

    - 1st Tefal raclette grill with non-stick trays

     

    - Calor Epilacire (home beauty care)

  • 1979

    - T-Plus, new Tefal non-stick coating

  • 1981

    - 1st Calor electronic iron

  • 1985

    - Tefal “Sensitive Computer” electronic scales

  • 1986

    - Calor / Tefal Supergliss irons with Durilium soleplate

  • 1990

    - Aquagliss irons with Calor / Tefal Aqua-System anti-scale cartridge

  • 1992

    - 1st Moulinex Genius smart food processor

  • 1994

    - Clipso pressure cooker with Seb single-handed opening/closing system

    - Dymbo vacuum cleaner with Rowenta Delta System head

  • 1996

    - Arno autoclean blender

    - Tefal Eureka/Ingenio cookware range with removable handles

  • 1999

    - Tefal Bodymaster: weight and gives a breakdown of lean and fat body mass.

  • 2000

    - Tefal Thermospot (heat indicator in the non-stick coating)

  • 2002

    - Calor / Rowenta Lissima professional hair straighteners

    - Calor / Rowenta Access epilator with rotating head

  • 2004

    - SEB/Tefal Sesame low pressure cooker.

    - Calor / Tefal Aquaspeed iron

    - Arno Repelente anti-mosquito fan

  • 2006

    - Seb/Tefal Actifry fryer with 1 spoonful of oil

  • 2007

    - Rowenta Silence Force vacuum cleaner.

  • 2008

    - Calor/Tefal steam generator with anti-scale.

    - Tefal/Calor self-cleaning iron soleplate with Palladium coating.

  • 2009

    - Seb/ Tefal Nutricook pressure-cooker.

  • 2010

    - Seb Acticook - Pressure cooker

Select a title
Focus on Groupe SEB’s recent innovations 

 

 3 years of research, over 1,000 tests and 5 patents filed 

Rowenta Silence Force

Silence Force - Vacuum cleaner
A unique combination of power (2,200 Watts) and silence (71 decibels), Silence Force remains today, in Europe, 10 times quieter than the average cylinder vacuum cleaner with a bag.

Marketing teams highlighted these two key consumer requirements but it took 3 years for R&D teams to successfully combine them in a single product, a technical feat which led to us filing 5 patents.

 

 By the end of 2010, 3 million products had been manufactured and first model sold under Arno brand

ActifryActifry "one spoonful of oil" fryer
This new deep fryer concept was created on the basis of the following finding: in light of rising problems relating to obesity and cardiovascular diseases, consumers realise the importance of healthy eating but do not want to sacrifice the pleasure of fine dining or struggle with complicated recipes. Hence the idea of offering a “Nutritious and Delicious” range which combines the priorities of health, practicality and pleasure. A real groundbreaking innovation and flagship of this range, the Actifry fryer satisfies these three requirements. 1.5 kg of chips can be made with 1 spoonful of oil, while a broad range of healthy and tasty dishes can also be prepared using the Actifry.

Essentially, 10 years of research and 4 patents for this technological innovation, created in association with universities and marketing innovation.

 

 Taking into account specific local features: a key ingredient for global success 

ventilation anti-moustiqueAmbiance Repelan-Fan.
In 2001, Brazilian teams came up with the idea of combining the fan function with dispersion of a mosquito repellent resulting in a patented innovation. In order to examine the feasibility of this project, R&D and Marketing experts in Brazil and France worked closely together. In 2004, this team work resulted in the Ambiance Repelente fan, a real breakthrough in the fan industry and a huge commercial success in Brazil.

 

                    Reinventing pressure cookers for more than 50 years 

Autocuiseur NutricookNutricook - Pressure cooker
Extensive research into the behaviour of nutriments led to this new generation of pressure cookers. In association with external laboratories, the Group’s researchers conducted almost one thousand tests which showed that meat, fish, vegetables and starchy foods need to be cooked differently to preserve maximum levels of nutritional and gustatory qualities. The design of the 4 special NutriCook programs was based on these findings.

 

            Strategic partnerships at the heart of innovation 

fer à vapeur ultimate AutocleanUltimate Autoclean - Steam iron
In response to strong market demand, the Group launched the first ever iron with a catalytic self-cleaning soleplate in 2008. This self-cleaning action, which guarantees long-lasting glideability, was added to the list of existing advantages of Calor and Tefal iron soleplates (perfect glideability of enamel coating, scratch resistance, optimal steam diffusion etc.).

It took almost 6 years of research, in partnership with a CNRS (French National Centre for Scientific Research) team in Lyon, to develop the technical solution (since patented) - an ultra-thin palladium coating on the iron soleplate.