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Our multi-brand strategy enables Groupe SEB to :
- Better respond to the many expectations of our consumers throughout the world, each brand addressing specific consumer attitudes
- Bring relevant and coherent answers to the strategic needs of our retailers
Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
Rowenta, Tefal, Krups, Moulinex, Calor and Seb: the major brands of Groupe SEB win the Social Responsibility and Environmental Awareness Award at the European Business Awards