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The brands form the ground for our marketing policy and are the key to the close relations we have with our customers and consumers. Each of our brands has its own personality, value, heritage, culture and dynamics. Our brand capital constitutes a major source of value, which we leverage to drive our development.
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Groupe SEB’s multibrand strategy is the keystone of our marketing plan. The portfolio includes 20 well-known, strategically aligned brands, six of which are marketed worldwide:
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| 14 of these have a national or multi-regional scope |
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