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Group organization
Group operations are organized around 3 structures with common procedures and working methods, reporting to the Group Executive Committee.
Strategic Business Areas
There are 4 Strategic Business Area (SBA) structures, which define worldwide strategy for their respective product families. They are in charge of new product development, from the design stage to industrial strategy (capital investment, location of production, etc.), and worldwide marketing (including ranges, pricing, advertising resources and distribution channels).
Continental structures
The Continental General Management Structures are responsible for developing Group’s marketing positions in their respective territories. The Group has 6 territorial management structures: Western & South Europe, Northern & Central Europe, North America, South America, Asia and other territories and China. These ensure that SBA sales and marketing strategies are implemented, and that distribution networks ensure front-rank market positions for the Group in their respective territories.
Corporate functions
The SBAs and Continental Structures are supported by Group-wide corporate functions. Reporting to the Executive Vice-Presidents, these functions include Human Resources, Finance, Strategy, Brands, Manufacturing, Technology, Sustainable Development, Information Systems & Logistics, Quality, Purchasing, and Legal Affairs. Functioning as centres of expertise, these structures ensure the execution of Group-wide projects and effective overall Group organization.
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