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| The world leader in Small Household Equipment, Groupe SEB is present in
two complementary sectors – small domestic appliances and cookware.
This specific positioning gives it a balanced profile in terms of
products, brands, geographical implantation and distribution circuits.
This is a real strategic asset. |
The global market in small domestic appliances
represents some €26 billion, of which Groupe SEB holds an approximately
10% share. The market is still highly fragmented with a large number of
competitors deploying different strategies:
- Large groups with a variety of activities and international or multi-regional operations.
- Small domestic appliance companies with international scope.
- National, regional or local players operating exclusively in their chosen territory, such as the US, Europe, China or Japan.
- High-end niche specialists focusing on one or two product families.
- Consumer
product groups (with operations, for example, in food or cosmetics)
that occasionally make incursions into the small domestic appliance
market.
- Unbranded or private-label products, a segment that has been developing in recent years.
The global market in cookware
is estimated to be worth approximately €6 billion, of which Groupe SEB
holds almost 15% and is the sole player to have such a large
international sway. The majority of its competitors are national or
regional, of extremely variable sizes apart from a number of large
multi-activity groups, and we often find ourselves up against more
local operators who have developed their activity in one country or
region where they now hold important positions. In the non-stick
kitchen appliance segment, Groupe SEB has a market share of around 25%.
For more than ten years, the small domestic appliance industry has been undergoing deep-seated changes, in particular:
- An
increase in offshore production in countries with low purchasing costs,
and especially China, which has become the world’s factory for certain
products, such as toasters, hairdryers and kettles.
- Sharp growth in emerging countries where domestic appliances are still relatively scarce.
- A
trend toward market polarization, with sales of mid-range products
still strong but growing demand in both the entry-level and premium
segments.
- An increase in partnerships between small domestic
appliance manufacturers and other companies (mainly in food), which
join forces with the goal of revitalizing the product offering.
- Industry
consolidation, with many mergers and acquisitions in recent years.
Groupe SEB has been especially active in this area and intends to
remain so.
The Group has set itself the task of improving the everyday life of consumers across the globe and seeks to achieve this with the most extensive product offering in the sector, covering both the home and personal care:
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Cookware: frying pans, saucepans, stewpots, pressure cookers, woks, bakeware, etc.
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| Linen care: irons and steam generators, non-automatic washing machines, spin dryers, etc. |
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Personal care: hairstyling appliances (hair dryers, hair clippers, rotating brushes, straighteners, etc.), epilators, electronic scales, manicure sets, baby care items (baby bottles, bottle warmers, sterilisers, night lights, baby monitors, etc.), etc. |
| Beverage and food preparation: food processors and choppers, mixers, blenders, filter and espresso coffee makers, multi-drink machines, electric kettles, juice extractors and citrus juicers, etc. |
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Electrical cooking: toasters, deep fryers, steamers, barbecues, grills, waffle makers, counter-top ovens, bread machines and appliances for relaxed dining, such as raclette grills, electric crepe pans or woks, grill-stones, and fondue or tajine sets, etc. |
| Home cleaning and comfort: vacuum cleaners canister, bagless, hand-held, cordless, etc.), fans, radiators, mobile heating appliances, etc. |
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| Found in every room of the house, our products will accompany you throughout the day, bringing you ease, pleasure and well-being. |
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