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| The brands form the ground for our marketing policy. Known and
recognized by our retail customers and consumers, they are the key to
our close relationships with these stakeholder groups. Each of our
brands has its own personality, values, heritage, culture and dynamics.
This brand capital represents a major source of value that we leverage
to progress and penetrate new markets. |
| Groupe SEB's multi-brand strategy is the keystone of our marketing plan. Our
portfolio includes 20 well-known, strategically aligned yet clearly
differentiated brands, six of which are marketed worldwide: |
| 14 brands have national or multi-regional scope and have achieved benchmark status in their markets. |
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