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Getting to be No. 1 worldwide is one thing, but staying there is something else entirely. For several years, despite ups and downs in the business cycle and changes in the marketplace, Groupe SEB has successfully maintained its worldwide leadership in Small Domestic Equipment. To achieve lasting success, we focus relentlessly on competitiveness, a challenge that is critical to our long-term growth and development. |
Being competitive in today’s highly competitive environment requires in particular to
- Constantly adapt our structures to stay aligned with market conditions.
- Effectively manage costs and working capital.
- Focus on innovation, which is the key to value-creating differentiation.
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