Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
On Friday, April 5th, the Emsdetten headquarters (Germany) celebrated the 70th anniversary of EMSA, a strong and innovative brand with a true story. One of the leading manufacturers of home and garden products, EMSA is now popular well beyond Germany.
EMSA’s story began with the foundation in 1949 of the « Franz Wulf & Co plastic goods factory » and the success of the butterfly drip-catcher. During the following seven decades, the company developed a wide variety of new products, including over 1,700 in the past 5 years alone. As highlighted by the Deputy Mayor of Emsdetten during the official celebration, this creativity has been rewarded by numerous design and consumer prizes, among them the prestigious TOP 100 most innovative German middle-sized companies.
A Groupe SEB brand since 2016, EMSA now employs 750 people and has become Competence Center for Food Conservation, Garden and Drinkware categories worldwide. Production volumes have significantly increased from 14 million units in 2017 to 21 million in 2019. 75 % of EMSA products are manufactured in the Group’s own factories (51% in Germany). Exports have also surged over recent years, with EMSA’s know-how appreciated in many countries all over the globe under the brands EMSA, Tefal and WMF.
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