Eco-design policy

Groupe SEB's eco-design policy aims to reduce the environmental footprint of products throughout their life cycle. In 2020, the Group specified its definition of an eco-designed product, which must meet the following criteria:

• A product designed to last and to be repaired
• A product that is increasingly recyclable
• Materials with a lower environmental impact
• Greater energy efficiency
• Packaging with less environmental impact

The criteria of sustainability, recyclability, energy efficiency and integration of alternative materials are explained in detail (quantitative thresholds and/or qualitative characteristics) for each product universe: Small electrical appliances, Cookware, Kitchen utensils. These rules, formalised in 2020, were tested with the support of Ernst & Young to ensure their relevance and robustness. They constitute a benchmark that serves as a modus operandi for the teams.

ECODESIGN LABEL

In 2021, in order to promote its eco-design approach to consumers, Groupe SEB has created its ECOdesign label, certified by an independent third party (Ernst & Young) in accordance with ISO 14020 and ISO 14021 standards. This label enables consumers to quickly identify the most demanding products in terms of eco-design. It covers the entire product universe of the Group's brands, from small electrical appliances to cookware.
The first ECOdesign-labelled range was launched in Europe in autumn 2021: Eco Respect is a complete range of products for food preparation (Moulinex/Tefal), manufactured in Lourdes, France. The products contain up to 65% recycled plastic and are up to 95% recyclable. The packaging is made from at least 90% recycled cardboard, uses vegetable-based inks and no longer contains plastic bags or polystyrene.
Since the launch of the self-label in November 2021 and its integration into the product development process, the range of labelled products has continued to expand across all the Group's product families.

PRODUCTS DESIGNED TO LAST AND TO BE REPAIRED

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INCREASINGLY RECYCLABLE PRODUCTS

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MATERIALS WITH A LOWER ENVIRONMENTAL IMPACT

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GREATER ENERGY EFFICIENCY

Over the entire life cycle of products, almost three quarters of their carbon impact comes from energy consumption during use, far ahead of manufacturing. Aware of the importance of the energy challenge, the Group has stepped up its efforts in this area. It is concentrating its efforts on around fifteen priority product families, those with the greatest impact in terms of electricity consumption in terms of individual consumption and volumes sold. For each of these, the Group has defined a standard method for calculating energy consumption and efficiency, and chosen one or two benchmark products to measure progress.

As part of its Sustainable Development ambition and the Science Based Target initiative, the Group has set itself the target of reducing the carbon intensity linked to the energy consumption of its products by -15% by the end of 2023 (base year 2016).

Here are a few emblematic examples of the Group's work and advances in energy efficiency:

• Hoovers: in 10 years (2010-2020), the Group has divided by more than three the average energy consumption of its canister hoovers, without compromising on dust removal efficiency or noise levels. To achieve this, it has developed low-consumption and high-efficiency motors, designed more efficient suction heads and optimised all air flows to reduce pressure drops. Launched in 2022, the Green Force Effitech hoover follows in the same footsteps with its ultra-low consumption motor;
• Kettles: in addition to the temperature adjustment feature, already implemented, the Group is working on several action levers, in particular to help consumers heat only the amount of water they need. Tefal's Delfini range, for example, has an indicator for a single cup;
• Hairdryers: in 2020, the renewal of the two key families Studio Dry and Powerline (Rowenta/Calor) incorporated Effiwatts technology. For the same performance, these appliances consume on average 20% less energy than the reference models. This is why Effiwatts hairdryers have been awarded the Solar Impulse - Efficent Solution label by the foundation of the same name;
• Steam generators: on a growing number of appliances, the product automatically starts up in "eco" mode instead of the standard mode. This initial default setting avoids the risk of consumers remaining on a setting that is potentially too high for their needs. The solution has been replicated on other products, and since 2022, the new Easygliss Ecooffers energy savings of 30% with its 'eco' mode.