Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
05:40 pm (CET)
1st quarter 2024 sales and financial data
02:30 pm (CET)
General Meeting
07:00 am (CET)
2024 Half-year sales and results
From April to June, the Rowenta brand was promoted in Belgium with a two-fold objective: increase the brand’s visibility and implement the strategy for customer relations.
Two complementary measures of promotional sweepstakes were also used, as well as a comprehensive communication plan. The Rowenta brand was very visible in multiple channels thanks to a strong retail theater at sales points, TV sport and a complete digital campaign.
The tools used and the support from distribution helped Groupe SEB Belgium surpass its objectives: visits to the Rowenta site increased by 250%, the customer database by 7%, and in-store sales by 22%!