Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Supor’s Slow Juicer is the first fruit press designed for the Chinese market, offering a completely new highly efficient vertical fruit juice extraction system: 65% more juice than a traditional press. It stands out from its competitors because it is completely resistant to oxidation, runs silently, and has 2 filters, one for juice and another for purée.
For the launch of this product, Supor has set up a large-scale advertising campaign, in particular through Chinese social media and is having a remarkable impact:
– More than 203,000 quotes on Weibo
– 45 million views on babytree.com
– 1,600 items sold in 3 days through Ju.taobao.com
These initial results bode well for the future success of the Slow Juicer.