Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
05:40 pm (CET)
1st quarter 2026 sales and financial data
02:30 pm (CET)
General Meeting
2026 Half-year sales and results
In an environment that remained complex, Groupe SEB recorded a slight organic sales growth in 2025, but a marked decrease in its profitability, reflecting a difficult year. The strength of our innovation and the good momentum in floor care, linen care and cookware, as well as sustained growth in our online sales, were not enough to offset major cyclical headwinds: tariffs in the US, currencies volatility and high comparison base in Professional. These negative effects gradually faded in the 4th quarter. With the implementation of the Rebound plan, we are launching a key project for the Group with the aim of returning to our profitable growth trajectory: accelerating and strengthening the impact of our innovations and intensifying our interactions with our consumers, thanks in particular to the new possibilities offered by artificial intelligence. The plan also includes a targeted savings program of €200m to simplify our organization and boost our operational agility. The strengths of our strategic model and the implementation of the Rebound plan support our medium-term ambition: annual organic sales growth of 5% and an operating margin of 10%, then progressing toward 11%.
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