Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
02:30 pm (CET)
General Meeting
05:40 pm (CET)
2024 Half-year sales and results
9-month 2024 sales and financial data
Help consumers move towards healthy and tasty eating and promote sociable dining
To tackle the double challenge of providing healthy food that has a lower environmental impact and the need to feed 10 billion humans by 2050, a dietary transition is required particularly in Western countries. Amongst these necessary changes, experts are recommending that fruit, vegetable and pulse consumption will need to double in tandem with a reduction of over 50% in animal protein consumption (1). Aside from the positive health effects, the adoption of a fexitarian diet (2) reduces the carbon footprint by over 40% (3).
(1) The EAT-Lancet Commission Summary Report “Food Planet Health” published in January 2019. (2) A flexible vegetarian diet (or semi-vegetarianism). (3) WWF France report “Pour une transition agricole et alimentaire durable” published in October 2019.
To support this movement, in 2019 Groupe SEB finalized a “Healthy and S ustainable Recipe Charter”. More vegetables, cereals and pulses, less meat, limited amounts of fat and salt and no overly processed ingredients are the guidelines of this Charter.
This Charter is a reference framework for expanding the proportion of healthy and sustainable recipes in the thousands of savory recipes that the Group shares with consumers via a whole range of channels: brand websites and apps, social media, cookbooks, etc. It was translated into English in 2020 and distributed to the various subsidiaries, which enrich the Group’s collection of recipes with variants tailored to local tastes and trends.
Eating quality food is the key focus of the Group’s brands. They are developing new solutions to promote healthy eating without compromising on enjoyment, from innovative electrical appliances and cookware to services and solutions that make using them an even simpler and more personalized experience.
The history of Groupe SEB is marked by technological innovations dedicated to healthy and sustainable cooking, with a few examples provided below.
On the culinary products side, the Group, through the Tefal brand, pioneered the invention of the non-stick frying pan, enabling cooking with minimal to no fat. Alongside its legendary Cocotte-Minute® invented in 1953, which allows pressure steam cooking of foods, the Seb brand also contributes to a healthier and more sustainable diet.
In the realm of Small Domestic Appliances, the Group revolutionized gourmet cooking with the oil-less fryer Actifry, launched in 2006, enabling the preparation of healthy and delicious dishes with very little oil. For healthier rice cooking, in 2019, the Group introduced the Healthy & Tasty (Supor and Tefal) in Asia, a two-stage rice cooker that reduces carbohydrate content by 20% compared to traditional cooking methods. This innovative process holds particular significance in diabetes and obesity prevention, especially in the Asia-Pacific region where 90% of rice production and consumption are concentrated.
In 2022, Groupe SEB launched brands apps to replace the existing products apps: with a single click, consumers can install the Tefal or Moulinex app, for example, where they can access thousands of recipes to suit all tastes (fresh, seasonal vegetables, world cuisine, 30-minute recipes, etc.) as well as create a shopping list or share their favorite recipes with their friends.
Groupe SEB’s major international cookery brands – Tefal, Moulinex and Krups – as well as its local brands SEB, Arno, OBH, Imusa and All-Clad, all now have their own apps that are tailored to the languages and consumer culture in 33 countries around the world. They were downloaded 2.6 million times in 2022.
Just like the new apps, the Group’s brand websites offer content to support consumers’ efforts to eat healthily and sustainably. Consequently, in addition to recipes highlighting seasonal ingredients, consumers can find articles on topics such as zero waste, inspiration for leftover food they have at home, batch cooking or flexitarianism.
1 healthy and sustainable recipe charter for the recipes in our products