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THE PROFESSIONAL COFFEE MARKET IS BECOMING

INCREASINGLY ATTRACTIVE AND PROFITABLE

Consumers simply love fresh coffee. It’s enjoyed the world

over for its flavor and energizing properties, a trend that is

gaining momentum! But more than just a drink, coffee has

become symbolic of a particularly popular, out-of-home

taste experience, epitomized by iced coffee, which is boom-

ing in China and the United States. This is why we are rein-

venting coffee with a life-centric perspective, in which the

experience it provides is pivotal!

The global growth potential of out-of-home fresh coffee

is huge, particularly in regions culturally accustomed to

drinking tea. Coffee stores are mushrooming in Shanghai,

the coffee capital, and the automation of machines is rising

significantly. The same trend can be observed in South-

East Asia and in India. In America, one of the world’s largest

coffee consumers, the market continues to expand with

ranges that are increasingly automatic. Lastly, in Europe

the market is strengthening, with automation offsetting the

labor shortage.

These automatic coffee machines present numerous ad-

vantages: speed in preparing recipes, consistent flavors

from one cup to the next (regardless of the barista’s skills),

a variety of functions, digital solutions that simplify and

optimize employee working hours, and lastly, increasingly

sustainable machines.

WE HAVE BUILT A POWERFUL GROWTH MODEL

Our growth is based on three major pillars:

• a large and diverse worldwide customer base: we

supply 7 of the 10 largest coffee chains (McDonald’s,

Tim Hortons, 7-Eleven, Luckin Coffee, etc.), and we have

good reason to believe that this dynamic will accelerate;

• good understanding of customers: thanks to connected

machines and the feedback gathered, we can direct

our research to offer the appropriate innovative

technologies and digital solutions;

• customized contracts: to meet the needs of each

customer in terms of products and services, and also

unique customer service on a global level.

This growth model encourages us to build a

complementary offer within Professional equipment,

extending to adjacent categories in beverage and culinary

area. We are very pleased to welcome new brands in our

portfolio Zummo Krampouz and Pacojet to name few

“Groupe SEB has been active in the Professional Coffee market

for seven years now, and we are delighted with the outlook for the future.

In view of this success, we aim to become a leading player in the area

of small professional equipment. The adventure is just beginning!”

Martin Zouhar, Executive Vice-president, Professional Coffee Machines

and Hotels

PROFESSIONAL COFFEE IN FIGURES:

More than 50% of sales outside Europe

65,000 customers worldwide

450,000 machines installed

Leader in 12 countries, including top

3 worldwide: Germany, China and the

United States

Number 1 in the Full Automatic category

(30% market share in 2023)

160 active patents

5 factories

OFFICIAL SUPPLIER TO PROS

Groupe SEB has become a Global Partner

to the Sirha Food ecosystem for the 20232025

cycle and will take part in two major food

events as official cookware supplier

Bocuse dOr a professional gastronomy

competition in the French finals the Asian

American and European continental finals

and the 2025 grand finals in Lyon with

the AllClad brand

Sirha Omnivore festival of Young

Contemporary Cuisine with its

Lagostina brand

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