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Thanks to its venture arm, SEB Alliance,

Groupe SEB supports promising young

start-ups driving the shared values of

sustainability, innovation, well-being and

transformation of the consumer pathway.

After investing in the venture capital fund

Blisce/ and ITEN micro-batteries in 2022,

SEB Alliance is supporting two French

companies with standout technologies,

strong potential and a positive environ-

mental impact: Auum and Vulkam.

In 2023, SEB Alliance’s total investment

amounted to more than 250 million

euros, around two thirds of which were

used equally for minority stakes in start-

ups and for investment funds, principally

venture capital. Groupe SEB expects its

commitments to reach 300 million euros

by 2025.

SEB ALLIANCE’S INVESTMENT

IN INNOVATIVE START-UPS

TO CREATE SYNERGIES WITH GROUPE SEB

Auum is a French start-up whose mis-

sion can be summed up by its name,

the acronym Arrêtons l’Usage Unique

Maintenant (Let’s stop single use now).

This behest refers to the 5 million dis-

posable cups still used in France each

year. Mindful of the situation’s serious

consequences for the planet, and of

the issues involved in cleaning up, the

start-up has developed the connected

Auum-S machine, with patented tech-

nology. With just a click, this machine

can clean, disinfect and dry a glass in a

few seconds, using very little water and

no chemical products. Designed and as-

sembled in Châtillon (FRA), at the start-

up’s new 1,300m

2

production facility, it

is certified Origine France Garantie (gua-

ranteed French origin). Auum’s ambition

is to assist French companies, which are

large consumers of disposable cups, in

adopting more responsible practices,

as is the case with Groupe SEB, which

has equipped its headquarter with these

machines.

This investment emphasizes Groupe SEB’s

determination to support industrial de-

velopment with a positive environmental

impact.

VULKAM OR THE AMORPHOUS METAL REVOLUTION

As an industrial stakeholder committed to promoting the made in France concept Groupe SEB

participated in raising equity for Vulkam to fund the launch of its first factory The SME

specializes in producing amorphous metals or metallic glass and micromechanical

components with unique properties destined initially for the watch and medical sectors and

subsequently other sectors that find applications for them particularly within Groupe SEB

Its first factory with a surface area of 3000m

2

is located in Versoud in Isère and will be

operational in 2025 with forecast production of 2 million components in the first year of

operation and 4 million in 2026

Resulting from 30 years of academic research Vulkams amorphous metals called

Vulkalloys

are alloys whose atomic organization has been modified giving them radically

improved properties they are two to three times harder and more abrasionresistant than

conventional metal alloys thanks to their random atomic structure Furthermore the high

precision thermomolding production processes developed and patented by Vulkam drastically

reduce the required quantities of raw materials by 50 and CO

2

emissions by at least 30

compared to the conventional equivalent and produce no waste

FIGHTING SINGLE USE WITH AUUM

where commitment meets excellence