Millennials, Cooking & Digital: ESSEC students make recommendations to the Group

Groupe SEB took part in the Digital Week Competition organized from January 14 to 18, 2019 by the ESSEC business school. It was the third time the Group had participated in the competition which has been run for seven years now. 310 students on 9 different specialist Master’s degree courses teamed up to work on briefs submitted by 25 partner companies on various topics related to digital transformation.

The topic chosen for the students this year by Groupe SEB was understanding the relationship Millennials have with cooking and the role played by digital technology.

 The studies carried out by the three groups of students on the subject enabled the Group’s teams to: 

• define the profiles and backgrounds of this Millennial generation which is often difficult to address due to its diversity; 
• gain new inspiration to provide food for thought on how to adapt the future products and service offering and brand content; 

A presentation will shortly be organized at the SEB Campus Digital LAB to give

The students will shortly have a chance to share their ideas with Groupe SEB teams and discuss their recommendations.