Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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9-month 2022 sales and financial data
Help everyone to live better in a healthier home regardless of their age and health.
Because our home is where we like to spend time, where we have our family, our children, but because it is also where we want to grow old, we felt it was important to design products and services for a healthier home where we can live longer.
We are therefore working on significant innovations on two levels: cleaning up indoor air on the one hand, and on the other hand, products designed with more inclusive ergonomics, so that everyone can use them regardless of their age and physical condition.
Living well at home also means living in a healthy environment, starting with the quality of the air we breathe in. However, this is altered by multiple sources of pollution such as animal hair, dust or pollen, which cause respiratory allergies, as well as volatile organic compounds including formaldehyde, which is recognised as the most dangerous pollutant in the house. The detergents used for cleaning the house also represent sources of chemical pollutants.
To ensure that our consumers live in a healthy environment, we develop air purifiers that capture fine particles and destroy formaldehyde, as well as steam vacuum cleaners that avoid the use of detergents.
In addition to permanent disability, everyone, at some point in their lives, may find themselves with limited sensory, physical or cognitive capacity: injury, illness, advanced age. Certain situations may also be limiting, such as having a young child in one’s arms.
Whether permanent or temporary, disability can affect touch, vision, hearing, speech, etc. In order to make our products accessible to as many people as possible, we initiated an approach in 2018 to raise the bar of inclusiveness for all our products. In 2019, this approach expanded with the development of a "Good design" playbook in partnership with APF France Handicap.