Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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2021 half-year sales and results
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9-month 2021 sales and financial data
Make our products and services part of the circular economy
Faced with the depletion of natural resources and the constant increase in waste, we need to have a more circular economic model in which raw materials are re-used rather than thrown away. To this end, we have been rethinking our production and marketing methods for years.
We sell 12 products per second, so we have a responsibility to offer products designed to last, be repairable, recyclable and manufactured from recycled materials. This is to support consumers to adopt a responsible consumption pattern. Our objective is to give a second life to products, components or materials, to reduce our waste production and our environmental impact.
We have retained industrial know-how, but also control over the development and manufacture of our products. We can therefore have an offensive policy and carry out actions at all levels of the circular economy.
The Group’s objective: to save the planet’s resources
by using several levers:
Product reparability is a vital aspect of the circular economy, as by increasing the lifetime of products it helps to reduce both the resources consumed and waste, and therefore preserve the environment. It is also beneficial for consumers who get an economic benefit (cheaper to repair than to buy a new product) and keeps users of the Group’s products loyal by extending service lives as much as possible.
In order to save the planet's resources, the Group is
integrating more and more recycled materials into its
products. It is focusing its efforts on plastics, particularly
for electrical products. This makes it possible to reduce
CO2 by up to 70% compared to plastic from oil, and
to make savings, with the cost of the material being
on average 25% lower than virgin plastic. Culinary
items (non-electrical) already contain a significant
percentage of recycled materials, mainly metals (stainless
steel and aluminium).
In order to respond to the occasional needs of consumers
and to give products several lives, we have been testing
a rental service for kitchen appliances since 2015.
This service makes it possible to access a wide range
of low-cost kitchen appliances and avoid owning too
many appliances. It also offers the possibility of testing
certain products before purchase. We have partnered
with distributors to make the appliances available and
with a professional reintegration company for cleaning
In order to give a second life to products, various
partnerships around the world allow their collection,
and the repair and refurbishment of products. They
can then be resold at an affordable price.
What happens to products when they are out of order?
In Europe, the handling of small domestic appliances is
managed by national eco-organisations. However, frying
pans and saucepans do not benefit from a recycling
channel. In France, 60% of them end up in household
waste (6,000 tonnes/year) while 80% are recyclable.
Since 2012, we have been stepping up our international
initiatives to recycle end-of-life culinary items. We are
working with our distributors and recycling companies
to collect used products from consumers in exchange
for a discount on the purchase of a new item. The
main materials are separated and then recycled in the
manufacture of new products.
- 50% of recycled materials in Group products (including packaging)
- Double the amount of recycled plastic in products manufactured in France (2017 base)
- over 90% of 10-year SDA repairable products for Moulinex/Rowenta/Tefal/Seb/Calor/Krups