Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Because distribution provides an indispensable link between the Group and consumers, we strive to build a lasting relationship with our distributor customers based on trust and loyalty. This constructive relationship is underpinned by a consistent and segmented offering and the awareness of our brands. We also endeavor to understand the specific cues of each retailer with a view to offering them real partnerships, including the coordination of retail shelf space, stock management and even the design of special product items.
To comprehensively cover all our regions, we have introduced a multi-channel distribution policy
To best meet the needs of our distributors, we bring them an offer tailored to their positioning, local specifics and the expectations of buyers and consumers. How do we stand apart? By providing an extensive range of products meeting all needs that serves to maximize the impact of our offering.
It is through this robust partnership strategy with our distributors that we are succeeding in creating a relationship of trust with our end customers and gaining their loyalty.
The Group's products are distributed on line through pure-player sites (Amazon, Alibaba/T-mall, Cdiscount, JD.com, etc.) and on the sites of our click-and-mortar distributors such as darty.com and suning.com.
On e-commerce sites, we adapt our sales approach to web standards: - work on the creation of online traffic
- optimize conversion rates.To attract web users, our brands focus on creating appealing content:
- photos of products in real-life situations
- videos explaining how to use the product, demonstrating product advantages and responding to consumer questions. Through this value-added content, our brands are attracting more visitors to sites while helping consumers to choose the right product. This content also serves to bring us closer to consumers by providing them with better answers to their questions.