Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Innovation at Groupe SEB is part of a virtuous circle. A source of progress and satisfaction for our consumers, it creates value for our retail customers and enables us to generate profitable growth so that we can continue to invest and design new products and original solutions.
Our innovation draws on market trends and consumer expectations, as relevant innovation is all about launching the right product in the right place at the right time.
And to supplement internal expertise at the service of innovation, we develop partnerships with large companies, research centers, schools and universities.
Worldwide, our innovation strategy is underpinned by:
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