My first weeks at the helm of Groupe SEB have strengthened my conviction that we have major assets: highly committed teams, sustained innovation momentum, renowned brands and global industrial expertise. 
The Rebound plan is our roadmap; it commits the Group to a lasting transformation and is progressing in line with the announced targets. In a demanding environment, our priority is to accelerate its execution: first, delivering the planned adjustment of our cost base, and, in parallel, amplifying the impact of our innovations by transforming our digital marketing practices. We will also pursue our process simplification initiatives to gain agility and speed.
Our ambition is clear: to return to a profitable growth trajectory. We are fully mobilized to achieve it.

Loïc Moutault, Chief Executive Officer of Groupe SEB since 1 October 2026