Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Because we are passionate about innovation and convinced that new technologies can improve the daily lives of our consumers, we created SEB Alliance to support the directors of young companies with high innovative content.
SEB Alliance also enables them to benefit from all the expertise of Groupe SEB in consumer knowledge and international development.
SEB Alliance was created to detect and invest in emerging companies with disruptive technologies and/or new business models :
Targeted sectors are consistent with Groupe SEB's strategic innovation focuses, the aim being to enable companies to access the know-how and resources of the group. We target opportunities of relevance to the general public in three main areas.
We seek to finance ambitious firms poised to become the future leaders of their markets at international level and managed by robust teams.
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