Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
The Group has been pushing back its geographical borders for 40 years now, seeking to continuously consolidate its positions in countries by broadening its range, developing universal and local products alike, leading a powerful sales policy tailored to markets, introducing dedicated local sales teams, and reinforcing all existing distribution channels. All these initiatives serve to step up the Group's international expansion.
Pragmatism is in the key value that underpins all the Group's progress worldwide, the idea being to seek growth in structurally promising growth countries and systematically strengthen firmly established positions in mature countries.