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2025 First-half sales and results

RETURN TO ORGANIC GROWTH IN SECOND QUARTER
H1 ORFA DOWN IN AN UNSTABLE ENVIRONMENT,
REBOUND EXPECTED IN H2
 

  • 1st half sales: €3,748m, +0.6% LFL* and +0.2% on a reported basis
     
  • Organic sales growth in the 2nd quarter: +1.9% vs. -0.6% in the 1st quarter:
                     • Acceleration in Western Europe and continued growth in China
                     • Return to growth in Professional, as expected 
                     • Uncertainties and wait-and-see attitude in North America related to US tariffs
     
  • 1st half Operating Result from Activity (ORfA): €119m, -51.0%
     
  • Revised 2025 outlook:
                    • Rebound expected in H2 despite persistent uncertainties
                    • Annual LFL sales growth between 2% and 4%
                    • Annual ORfA between €700m and €750m
     

*On a like-for-like basis (= organic)



 

Stanislas de Gramont, Chief Executive Officer of Groupe SEB
Our Consumer sales in the 2nd quarter shows a clear acceleration in Western Europe, in a year particularly rich in product launches, and a confirmed return to growth in Asia, especially in China.

The Professional business also recovered in the 2nd quarter, in line with our expectations, after three quarters of significant decline.

This positive trend, however, contrasts with the situation in North America, where significant uncertainty surrounding tariffs has led to a marked wait-and-see attitude among retailers, weighing on our performance in the region.

The results for the 1st half of the year, which are down, reflect this more deteriorated environment in the 2nd quarter, with direct effects on the North American market, but also indirect impacts, and particularly related to strong currency volatility.

In this context, and in light of the 1st half performance and the ongoing uncertainties, we are revising our annual outlook. However, the Group’s fundamentals remain solid; in the 2nd half of the year, which is traditionally more contributive to profits, we anticipate improvement in both the Consumer and Professional businesses, along with a rebound in results, thereby returning to a trajectory more in line with our medium-term ambition.
Stanislas de Gramont
Chief Executive Officer of Groupe SEB

More details on 2025 half-year sales and results:

PRESS RELEASE

ACCESS TO WEBCAST

RESULTS PRESENTATION