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First-half 2026 sales and results

ORFA RECOVERY IN THE 1ST HALF
FIRST RESULTS OF THE REBOUND PLAN
FULL-YEAR OUTLOOK CONFIRMED

 

  • 1st half sales: €3,743m, +1.7% LFL*, stable on a reported basis
  • Recovery in Operating Result from Activity (ORfA): €172m, +44%
  • Free cash flow of €53m, vs. -€213m in H1 2025
  • Rebound plan: roll-out on track with objectives and first results in H1
  • 2026 outlook confirmed:
    • internal levers in an uncertain environment: full-year ORfA growth
    • return to a more normative free cash flow generation, continuing H1 trend

* On a like-for-like basis (= organic)

photo of Stanislas de Gramont, Chief Executive Officer of Groupe SEB

"This first half is characterized by a recovery in our Operating Result from Activity and a notable improvement in our free cash flow generation, driven by cost discipline - the first visible result of the implementation of our Rebound plan.

The Rebound plan is well underway and in line with our objectives, with tangible progress made in this first half. We are preparing for our future growth by accelerating our pace of innovation – with confidence in this year’s launches – and by scaling up new, more digital, activation practices, whose early benefits are already concrete. At the same time, we are moving forward decisively in simplifying our organization and improving our operational efficiency.

In a macroeconomic and geopolitical environment that remains uncertain and deteriorated, we continue to rely on our internal levers and therefore confirm the expected return to a full-year ORfA growth. With the commitment of our teams, we remain confident in our ability to put the Group back on a path of sustainable and profitable growth."

Stanislas de Gramont, Chief Executive Officer of Groupe SEB