Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
A key pillar of our strategy, innovation is written into our DNA and deeply rooted in our culture. It is one of Groupe SEB's five essential values aimed at "better living together".
From the creation of our group, we have endeavored to bring consumers innovative products that make their everyday life easier and contribute to their well-being. Besides product innovation, we also develop new services to anticipate their aspirations.
A true growth driver, innovation is at the root of a virtuous circle that serves to reassert our leadership position in the market:
Innovations today are based on digital technology, with connected products as well as services that improve consumer's daily lives.
In terms of products, Groupe SEB's new connected devices provide more customization, efficiency and immediacy.
In terms of services, the group today is going beyond the object in itself. It includes services, tips and recipes, notably through connected services that provide more customization, efficiency and immediacy. Harnessing digital technology, we are proposing new consumption experiences, each one more complete and customized than the last.
Developed in partnership with Orange, the Foodle cooking ecosystem will allow consumers to operate a number of products and services via a single app. The first products were already integrated in 2017. In the future they will be able to communicate with the app of our partners.
Because relevant innovation consists above all in launching the right product in the right place at the right time, we work as closely as possible with consumers to better gauge their expectations.
Go to the "Consumer at the heart of innovation" section.
Our innovation is also underpinned by human resources with particularly rich and diverse skills. The breadth of our activities calls for a highly extended expertise set including more qualified and specialized individuals. This diversity generates strong cross fertilization between our different business activities.
To cross skills sets and pool innovation expertise, we also form partnerships with major companies and research centers.
Go to the "OPEN INNOVATION" SECTION.
We have introduced two high-performance tools dedicated exclusively to innovation: the Small Electrical Appliance (SEA) Innovation Hub and the SEB Lab.
Inspired by fab labs dedicated to creativity and materialization, the SEB Lab brings together tools adapted to the process of new product creation. At this experimental venue, we organize work sessions with a combination of teams from marketing, research and design, along with internal and external experts, to focus on an innovation issue. Identified ideas then become a reality in the workshop and are even tested in situ. The objective of the SEB Lab is to increase the creative flow and detect product potential faster.
Under our lead, the FoodTech theme-based network was created. Based in Bourgogne-Franche-Comté, Rhone-Alpes and three French cities, and accredited by the French Ministry of the Economy, the FoodTech ecosystem aims to develop entrepreneurship, innovation and international appeal through health, environment and well-being issues related to food and diet.
Supervised by Xavier Boidevezi, Director of the Groupe SEB Digital Workshop and voted national secretary, FoodTech brings together experts, investors, creators and public bodies concerned by these topics.
In 2017, Groupe SEB launched the creation of a World SEA Innovation Hub at Ecully. The aim is to group players in the SEA innovation chain at a single site with a view to stepping up the development and launch of new products. Some 230 employees from the Marketing and Research team will be brought together at the group's world headquarters between now and summer 2018.
The project follows on from the new organization structure implemented in 2015 with, among other developments, the creation of the Product and Innovation Department.