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Multi-brand strategy

Our multi-brand strategy

It enables Groupe SEB to:

  • better address multiple consumer expectations around the world, with each one of our brands responding to specific consumer attitudes

  • bring relevant and complementary responses to the strategies of our retailers

Each brand has its own well-defined identity with specific values expressed through the range, functionalities and design of its products and a unique communication stance.

gilles
The portfolio of Groupe SEB brands gives us a decisive competitive advantage.
With our multibrand strategy, we can respond in optimal fashion to the multiple expectations of our customers around the world while generating profitable growth for each one of our product categories.
The awareness and image of our brands are powerful reasons for consumers to adopt and repurchase our innovations.
To maintain our global leadership, our brands remains consistent in time and space through their brand platforms.
But they also need to evolve to remain in step with deep-seated social trends, notably sustainable development.
Gilles PELISSIER
Director of Brands and Communication
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