Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
02:30 pm (CET)
General Meeting
05:40 pm (CET)
2024 Half-year sales and results
9-month 2024 sales and financial data
Increase the proportion of recycled raw materials in our products
Groupe SEB uses more and more recycled materials in its products. In 2013, it had set itself the target of incorporating 20% recycled materials in new products manufactured in-house and their packaging by 2020, which was exceeded in 2018. The Group is now aiming for a target of 50% recycled materials in its products and packaging by the end of 2023. At the end of 2022, the manufacture of the Group’s products and packaging incorporates 42% recycled materials (raw materials and components): the use of recycled materials is a key criterion of the Group’s eco-design process and is taken into account from the early stages of product development.
Across all products, in 2022, the stainless steel used by the Group was on average 60% recycled and this figure represents more than 80% of the stainless-steel goods manufactured in Europe (utensils, frying pans, saucepans, stockpots, pressure cookers, etc.). The use of recycled stainless steel generates up to 75% less greenhouse gas emissions than stainless-steel from virgin materials (1).
For aluminum, which is mainly used for Cookware, the proportion of recycled material is lower, but it is increasing year-on-year, thanks to the involvement and collaboration of the Purchasing and Marketing and Development teams, in particular: it was 12% in 2022, up 5 points compared to 2021. Using recycled aluminum produces 90% less greenhouse gases than primary aluminum (2).
Tefal launched its first range of 100% recycled aluminum products in 2009 (Natura). Three years later, it introduced the first recycling system for cookware in France.
(1) 85% recycled stainless steel made in Europe emits up to 75% less CO2 compared to stainless steel made in China based on a material study on 304 alloy by an independent agency (2) Environmental evaluation of recycling in France based on the life cycle analysis methodology, ADEME (French Environment and Energy Management Agency), April 2017
The Group’s recycled plastics strategy began 10 years ago with the Enjoy utensils, made from 95% recycled PET.
It has since continued to ramp up efforts in this area, led by the Purchasing, Quality, Standards and Environment and Research departments in liaison with the Industry and Marketing departments: cooperation with recyclers to improve the quality of the plastics in question, verifying their regulatory compliance, performing injection and prototype testing, launching pre-production runs, etc.
Compared to plastics from oil, recycled plastics reduces the impact on global warming by nearly 70% (3).
In 2015, the Group was a pioneer in France, setting up the first circular economy loop for small electrical appliances, with Veolia and the Ecosystem eco-organization. This cooperation led to the first steam generator with a polypropylene casing made from recycled electrical and electronic appliances, produced in Pont-Evêque (Silence Steam, Rowenta).
Rowenta extended use of this material to the Silence Force Compact (2018) vacuum cleaner bases through specific investment in production lines at the Vernon site. In 2021, this change was made on 63% of all bagged vacuum cleaners produced on the site.
The list of products using recycled plastic continues to grow in EMEA but also in South America and Asia, on all product families.
(3) Environmental evaluation of recycling in France based on the life cycle analysis methodology, ADEME (French Environment and Energy Management Agency) 2017
- 50% of recycled materials in Group products (including packaging) - Double the amount of recycled plastic in products manufactured in France (2017 base)