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PRODUCTS WITHIN THE RECYCLING LOOP

DESIGNING RECYCLABLE PRODUCTS 

Product recyclability is a priority of the Groupe SEB eco-design approach and all products are assessed for their recycling potential using a standardized method. When designing a product, the Group gives preference to materials that can be recycled (metallic components, certain plastics like polypropylene) and plans for quick and easy disassembly

For example, the Tefal Turbo Pro Anticalc steam iron had a heat shield (the part above the sole-plate) made from recyclable PBT, rather than non-recyclable BMC, which was the case for previous ranges. Thanks to this change made in 2016, the recyclability rate rose to 82% compared to 76% for an equivalent iron with a BMC shield. Since then, all new steam iron ranges manufactured at Pont-Evêque (France) incorporate this part.  

The average potential recyclability rate for new electrical product families designed in 2020 was over 80%. 

END-OF-LIFE RECYCLING 

In Europe, national eco-organizations manage the collection and processing of small electrical appliances that are at the end of their service life. Groupe SEB is particularly involved in this in France, as part of Ecosystem, the country’s largest eco-organization for WEEE (Waste Electronic and Electrical Equipment). 

As yet, there is no specific channel for aluminum pans, saucepans or stew pots, however. In France, for example, 60% end up as household waste (6,000 tons per year), even though they are 80% recyclable.

TEFAL recycling operation in store

Since 2012, Groupe SEB has expanded the number of initiatives designed to promote cookware recycling, in particular in Europe with the Tefal brand (France, Netherlands, Norway, etc.). The operations involve a partnership between the Group, specialist recycling companies and partner distributors. Consumers are encouraged to bring their old products back to the store, in exchange for a discount voucher to purchase a new item. The used products are collected before being sorted and crushed. The main materials (aluminum, stainless steel and plastic) are separated, then recycled to manufacture new products, including cookware.

In France, these actions have helped to collect and recycle more than 1,000 tons of cookware – 1.5 million products – over ten years. Campaigns to collect and recycle frying pans and saucepans are being rolled out in ever more countries and retailers.

In 2021, they ran for the first time in Russia and the United Arab Emirates.  

End-of-life recycling by TEFAL