Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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9-month 2023 sales and financial data
Provisional 2023 sales
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2023 Sales and results
Be forefront of new, more sustainable, consumer models through product-service systems
At the forefront of new, more sustainable consumption models in the context of the functional economy, the Group tested an innovative culinary appliance rental service in France as early as 2015 to meet consumers' occasional needs.
Named Eurêcook, it was initially launched in the Dijon metropolitan area in partnership with a network of private and public actors, such as ADEME, the ENVIE association, and the Casino group. In 2018, it took its first steps in Paris. The principle is simple: the consumer reserves their Seb, Tefal, or Moulinex appliance on the www.eurecook.fr website. They choose the rental duration (from a weekend to two months) and then pick it up from one of the pickup points or upon delivery of their groceries. Once returned, the products are systematically cleaned, inspected, and repackaged by individuals in training within RépareSeb.
This service took on a new dimension by the end of 2022 with its nationwide deployment through drop-off and pickup points located near the rented product's home.
The Eurêcook service is part of our sustainable consumption initiative for more than one reason.