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A brand strategy

serving global leadership

Groupe SEB’s history can be traced through a succession of internal and external growth phases.

Its acquisitions over the last fifty years have allowed the Group to diversify its offerings and have

contributed to its global expansion.

The Group is now building on the foundations of its success in the Consumer business to develop the Professional business,

with two strong, complementary ambitions:

• strengthen our leadership positions in the Consumer market.

• become a reference player in the Professional market.

Dynamic markets

Our growth is driven by a portfolio of 45 brands

Estimated at €80bn

€55bn Small domestic appliances

€25bn Cookware

• Structural growth (>3% per year) driven by the rise of the

middle classes in emerging economies and by the trade-up

in mature markets

• Explosion of new distribution modes (e-commerce, social

networks and more)

• Fragmented market

Estimated at €15bn

• Sustained growth: 5%–10% per year

• High barriers to entry and higher profitability

• Recurring revenue from services

Consumer market

Consumer brands Professional brands Premium brands

Professional market

GLOBAL

REGIONAL

CHARVET