2 9
Act as a leader
in the circular economy
ESG Actions
Resource conservation and
waste reduction are major
challenges at each phase
of our products’ life cycles,
encouraging us to reduce, reuse
and recycle more widely. We
are ramping up our eco-design
strategy to continue reducing
our products’ environmental
footprint, while building on this
expertise to pave the way for
a more circular economy by
means of innovative initiatives.
Groupe SEB revolutionizes
recycled plastics
The Design team initiated the ORPlast
project to co-develop a colored recycled
ABS plastic material with nine color
variants and two specific new grains.
Groupe SEB has risen to the ambitious
challenge of making recycled plastic
more attractive to consumers and more
inspirational for its development teams.
The materials are used in the “Food
preparation” category, as well as for
some vacuum cleaners produced in
Vernon and coffee machines designed
in Mayenne. This project was supported
by the ADEME (the French agency for
environment and energy management),
and has been successful thanks to a
close partnership with Skytech, the
supplier of recycled plastic materials,
and collaboration with other French
industry stakeholders in the value chain
This innovation was awarded a silver
medal in the cocreation category at
the Nuit de la RSE CSR awards
Tefal: the world’s first pan
recycling scheme
Tefal has set up a unique industrial initiative
for the mass collection of used cooking utensils,
regardless of brand. This project draws on more
than a decade of experience in collecting and
recycling, with more than 2 million pans already
recovered. Tefal is now moving to national level
to create a circular recycling loop. The aim of this
ambitious initiative is to collect up to 20 million
pans in France by 2027, turning them into new
products through an innovative and responsible
recycling process. This saves more than
90% of the energy required for virgin aluminum
production. To optimize the scheme, Tefal has
filed three patents for improving recycling of
materials food safety of the recycled materials
and reduction of the environmental impact